Coop Alleanza 3.0
Redesigned Coop's digital identity with flexible design system and components
Duration
12 months +
Made with
Tangible
Stakeholder
Coop Alleanza 3.0
Industry
Retail
Coop Alleanza 3.0
Redesigned Coop's digital identity with flexible design system and components
Duration
12 months +
Made with
Tangible
Stakeholder
Coop Alleanza 3.0
Industry
Retail
Coop Alleanza 3.0
Redesigned Coop's digital identity with flexible design system and components
Duration
12 months +
Made with
Tangible
Stakeholder
Coop Alleanza 3.0
Industry
Retail
Project overview
For Coop Alleanza 3.0, one of Italy's major retail brands, a digital transformation project was led to elevate its digital identity. The focus was on developing a comprehensive design system that incorporated a flexible, reusable library of Sketch symbols. This structured approach aimed to streamline design processes, improve consistency, and enhance the user experience across platforms, ultimately resulting in faster release cycles and increased user satisfaction.
Project overview
For Coop Alleanza 3.0, one of Italy's major retail brands, a digital transformation project was led to elevate its digital identity. The focus was on developing a comprehensive design system that incorporated a flexible, reusable library of Sketch symbols. This structured approach aimed to streamline design processes, improve consistency, and enhance the user experience across platforms, ultimately resulting in faster release cycles and increased user satisfaction.
Project overview
For Coop Alleanza 3.0, one of Italy's major retail brands, a digital transformation project was led to elevate its digital identity. The focus was on developing a comprehensive design system that incorporated a flexible, reusable library of Sketch symbols. This structured approach aimed to streamline design processes, improve consistency, and enhance the user experience across platforms, ultimately resulting in faster release cycles and increased user satisfaction.
Key Focus Areas
Coop Alleanza 3.0 required a digital transformation of its online platform to provide a unified, efficient, and user-centered experience across various retail touchpoints. Given the scale of their operations, it was essential to integrate user feedback into a structured model that could streamline complex interactions and sustain brand consistency across multiple digital environments.
Key Focus Areas
Coop Alleanza 3.0 required a digital transformation of its online platform to provide a unified, efficient, and user-centered experience across various retail touchpoints. Given the scale of their operations, it was essential to integrate user feedback into a structured model that could streamline complex interactions and sustain brand consistency across multiple digital environments.
Key Focus Areas
Coop Alleanza 3.0 required a digital transformation of its online platform to provide a unified, efficient, and user-centered experience across various retail touchpoints. Given the scale of their operations, it was essential to integrate user feedback into a structured model that could streamline complex interactions and sustain brand consistency across multiple digital environments.
My Role
I built and organized the core components of the design system, ensuring scalability and usability. I managed the handoff to developers, conducted release reviews, and established a flexible component library for efficient collaboration. My contributions also included user research and mapping the user journey, which improved the overall workflow and enhanced the user experience.
My Role
I built and organized the core components of the design system, ensuring scalability and usability. I managed the handoff to developers, conducted release reviews, and established a flexible component library for efficient collaboration. My contributions also included user research and mapping the user journey, which improved the overall workflow and enhanced the user experience.
My Role
I built and organized the core components of the design system, ensuring scalability and usability. I managed the handoff to developers, conducted release reviews, and established a flexible component library for efficient collaboration. My contributions also included user research and mapping the user journey, which improved the overall workflow and enhanced the user experience.
Avenir
Aa
Primary
#ff0000
Secondary
#ff0000
Grey100
#ff0000
Grey100
#92B44C
Grey100
#333232
Grey100
#333232
Avenir
Aa
Primary
#ff0000
Secondary
#ff0000
Grey100
#ff0000
Grey100
#92B44C
Grey100
#333232
Grey100
#333232
Outcome
In response, I played a key role in translating user research into a systematic framework that guided the digital design. By rationalizing and structuring user feedback, I contributed to the creation of a modular design system. This system included reusable components and templates, which allowed for consistent visual identity and functionality across different interfaces. My work ensured that Coop’s digital experience could scale seamlessly, supporting efficient updates and a cohesive user journey across devices and platforms
Outcome
In response, I played a key role in translating user research into a systematic framework that guided the digital design. By rationalizing and structuring user feedback, I contributed to the creation of a modular design system. This system included reusable components and templates, which allowed for consistent visual identity and functionality across different interfaces. My work ensured that Coop’s digital experience could scale seamlessly, supporting efficient updates and a cohesive user journey across devices and platforms
Outcome
In response, I played a key role in translating user research into a systematic framework that guided the digital design. By rationalizing and structuring user feedback, I contributed to the creation of a modular design system. This system included reusable components and templates, which allowed for consistent visual identity and functionality across different interfaces. My work ensured that Coop’s digital experience could scale seamlessly, supporting efficient updates and a cohesive user journey across devices and platforms
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Take the first step and explore what we can achieve together. hello@edoardosportelli.design
© Edoardo Sportelli - 2024. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection.
Take the first step and explore what we can
achieve together.
hello@
edoardosportelli.design
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
E.
E.
Take the first step and explore what we can achieve together. hello@edoardosportelli.design
© Edoardo Sportelli - 2024. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection.