Hey there! I'm Edoardo
I help teams make better product decisions as complexity grows, bridging UX, interface design, and system-level strategy.
Worked on complex products for automotive and fintech brands
Hey there! I'm Edoardo
I help teams make better product decisions as complexity grows, bridging UX, interface design, and system-level strategy.
Worked on complex products for automotive and fintech brands
Hey there! I'm Edoardo
I help teams make better product decisions as complexity grows, bridging UX, interface design, and system-level strategy.
Worked on complex products for automotive and fintech brands across Europe
Hey there! I'm Edoardo
I help teams make better product decisions as complexity grows, bridging UX, interface design, and system-level strategy.
Worked on complex products for automotive and fintech brands across Europe
What I actually do
I help product teams navigate complexity by making design decisions explicit and reusable as products scale. I work at the intersection of product, design, and engineering, shaping interfaces and systems that support long-term product direction under real constraints. That usually means working on:
1
Shape product interfaces for complex, data-heavy products and critical user flows.
2
Define and evolve design systems as product infrastructure, not UI libraries
3
Support product strategy through structure, prioritization, and explicit design decisions
4
Align design, product, and engineering around shared principles and constraints.
What I actually do
I help product teams navigate complexity by making design decisions explicit and reusable as products scale. I work at the intersection of product, design, and engineering, shaping interfaces and systems that support long-term product direction under real constraints. That usually means working on:
1
Shape product interfaces for complex, data-heavy products and critical user flows.
2
Define and evolve design systems as product infrastructure, not UI libraries.
3
Support product strategy through structure, prioritization, and explicit design decisions.
4
Align design, product, and engineering around shared principles and constraints.
What I actually do
I help product teams navigate complexity by making design decisions explicit and reusable as products scale. I work at the intersection of product, design, and engineering, shaping interfaces and systems that support long-term product direction under real constraints. That usually means working on:
1
Shape product interfaces for complex, data-heavy products and critical user flows.
2
Define and evolve design systems as product infrastructure, not UI libraries
3
Support product strategy through structure, prioritization, and explicit design decisions
4
Align design, product, and engineering around shared principles and constraints.
What I actually do
I help product teams navigate complexity by making design decisions explicit and reusable as products scale. I work at the intersection of product, design, and engineering, shaping interfaces and systems that support long-term product direction under real constraints. That usually means working on:
1
Shape product interfaces for complex, data-heavy products and critical user flows.
2
Define and evolve design systems as product infrastructure, not UI libraries
3
Support product strategy through structure, prioritization, and explicit design decisions
4
Align design, product, and engineering around shared principles and constraints.
How I work
I don’t follow a fixed process. I adapt my approach to the problem, constraints, and product maturity. Design systems, UX research, and UI craft are tools, not goals. Their value is measured by how well they reduce uncertainty and help teams make better decisions.
What teams bring me in for
Design decisions start to contradict each other
UX decisions start to contradict each other
Systems look consistent but don’t scale
Complexity begins to hurt users and teams
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2024
Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better.
Policy Privacy and Data Protection.
No reuse or redistribution without permission.
E.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.
E.
Currently available for product design roles
and system-driven projects on complex digital products.
If this way of thinking resonates, let’s discuss a product.
© Edoardo Sportelli - 2026. Living in Italy, in Fiastra, nestled in the Sibillini Mountains. Like Tuscany, but better. Policy Privacy and Data Protection. No reuse or redistribution without permission.